Businesses leverage sales promotion in encouraging potential customers to choose their products instead of a competitor’s. Some of the standard promotional tools are offering discounts, flash sales, and price-off deals.
All of which can successfully stimulate purchasing as many are excited upon hearing news of various products with applied promotions. When effectively done, it can result in a sales boost, positive reviews, and a prompt repeat of purchase.
Sales promotion has an integral role in maintaining customer engagement that can ensure continuous growth for businesses – meaning marketers should think of innovative ways beyond traditional means: otherwise, falling short of customer expectations can damage a business’s reputation.
The likelihood of having the same promotional tactic as with various competitors is high. Chances are, other businesses can gain a foothold among the ones you have implemented.
Thanks to SOLUM’s Newton, it can enhance the sales promotion to keep the company stands out should relevant competitors appear.
It is electronic sign labels that can improve sales promotions and effectively attract customers’ attention. Using ESLs can revolutionize the retail sector, beneficial in meeting the ever-changing expectations of modern-day customers.
In vying for customer’s attention, the necessity of having better access to product information is increasingly important in providing a seamless customer shopping experience.
Perhaps some have encounters with situations where they found missing price tags and interchanged labels on retail stores they have been to before. These are due to the unreliable regular shelf label.
Traditional paper price tags are susceptible to wear and tear and falling, which can confuse many shoppers. In contrast, ESLs can have retail shelf tag holders to fix and secure them on shelves.
While digital tags’ primary purpose is to display pricing and product labels, SOLUM’s Newton has much more to offer that businesses should leverage, especially with today’s digital age.
Learn more of its features by reading this infographic from SOLUM and realize the benefits it can provide for your business’ sales promotion executions.